MATTINGLY CONSULTING
Resources
Grow with VITAL: Marketing Case Study
Online engagement, lead generation, and brand credibility. Goals: Enhance Digital Presence Drive Engagement Lead Generation Brand Credibility Conversion Optimization Approach: Website Optimization Email Marketing Social Media Engagement Events & Sponsorships...
Nekko – A Google Ads Success Story
The name NEKKO comes from the Japanese word for "root" (根). Goals: Amplify brand awareness within the hair care category Drive high conversion rates and ROI on the website Foster relationships with both new and returning customers Approach: Leverage Performance Max...
Marketing Success Story at CSHA’s Annual Conference
At the heart of the annual conference organized by the California Speech-Language Hearing Association (CSHA) lies a collective effort to bring together colleagues in the field. As the Marketing Communications Manager, I played a pivotal role in orchestrating this...
Running a Digital Ad Campaign? You Need UTM Codes.
Have you ever run a digital ad campaign and felt like you have no idea where your ad budget went? I get it. It’s frustrating to put time, effort, and money behind your ad campaign, only to feel like you aren’t seeing the ROI. But there’s one significant way to see the...
Does my business need Google Ads?
Did you know that 72% of customers who do a local search visit a business within five miles of their current location? That’s a huge amount of people using Google to look for a business like yours. But how do you bring them through your doors? Google Ads. I’ll be...
What is PPC Advertising?
Optimizing PPC — or pay-per-click — advertising is a cost-effective way to market your business. You may not know PPC ads by name, but you certainly know them in practice. They appear alongside your search results on Google or your social media platform feeds. Here’s...
How to Use Google to Get More Customers
Building a search marketing strategy is more important than ever for California businesses. Have you ever Googled something like "coffee shops near me"? Local search marketing is all about putting your business on the map in online searches when it matters most: the...
May 21 in Auburn, CA
Just for fun, I'm coordinating a GROUP HIKE on May 21, and you're invited! The plan is to drive about one hour away from Sacramento (toward the mountains). Then, we'll hike five miles and take a break at the river halfway. I'm bringing my husband (Jake) and my dog...
3 Websites with Free Stock Photos
Have you ever wished you had the perfect photos to enhance documents, reports, websites, and social media? Googling the perfect image is handy, but you might be setting yourself up for trouble if you're not careful. If you use copyrighted images without permission,...
Digital Communications: AV Partners
Objective: Elevate digital presence and connect with key stakeholders in a virtual world. Results: All-new electronic newsletter created, with an average open rate of 35.68% and average click rate of 8.16% - both shattering industry standards. Social media presence...
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