by mbmattingly | Jul 12, 2022 | Resources
Have you ever run a digital ad campaign and felt like you have no idea where your ad budget went? I get it. It’s frustrating to put time, effort, and money behind your ad campaign, only to feel like you aren’t seeing the ROI. But there’s one significant way to see the...
by mbmattingly | Jun 28, 2022 | Resources
Did you know that 72% of customers who do a local search visit a business within five miles of their current location? That’s a huge amount of people using Google to look for a business like yours. But how do you bring them through your doors? Google Ads. I’ll be...
by mbmattingly | Jun 15, 2022 | Resources
Optimizing PPC — or pay-per-click — advertising is a cost-effective way to market your business. You may not know PPC ads by name, but you certainly know them in practice. They appear alongside your search results on Google or your social media platform feeds. Here’s...
by mbmattingly | Jun 1, 2022 | Resources
Building a search marketing strategy is more important than ever for California businesses. Have you ever Googled something like “coffee shops near me”? Local search marketing is all about putting your business on the map in online searches when it matters...
by mbmattingly | Apr 29, 2022 | Resources
Have you ever wished you had the perfect photos to enhance documents, reports, websites, and social media? Googling the perfect image is handy, but you might be setting yourself up for trouble if you’re not careful. If you use copyrighted images without...
by torilakedesign | Mar 1, 2022 | Resources
Oooh, this is one of my favorite tools! As a small business owner, I often wear many hats. I regularly design and write for client projects as well as my own. Grammarly is a paid service I’ve been using for years that helps ensure my writing is clear, engaging, and...
