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Marketing & Event Strategy For Mission-Driven Organizations

 

BOOK A DISCOVERY CALL

Helping Organizations Grow & Engage Their Audiences

Marketing and event strategy should not feel overwhelming, especially when you are balancing a small team, limited capacity, and a long list of digital tools that no one has time to master.

I partner with nonprofits, community organizations, and mission-driven teams to bring clarity and momentum to their marketing. With over a decade of hands-on experience, I help turn existing tools and systems into strategies that actually work.

From digital advertising and content creation to social media and event promotion, I provide practical, reliable support so your marketing moves forward and your team can stay focused on what matters most. Your mission and your impact.

Services + Packages

Whether you need consistent monthly support, help running digital ads, or promotional support for a major event, these packages are built to give you clarity, momentum, and measurable results.

Starter Package ($750/month)

Perfect for small teams that need dependable marketing support each month without hiring staff.

Includes:

  • Monthly content plan

  • 2 email newsletters or updates

  • 2 social media content batches per month

  • Light website updates

  • Basic SEO refresh and on-page improvements

  • Monthly check-in call

  • Monthly analytics summary

Growth Package ($1,500/month)

Your part-time marketing partner — more strategy, more content, more hands-on support.

Includes everything in the Starter Package, plus:

  • Monthly marketing strategy session & roadmap

  • 1 blog post or storytelling article per month

  • Google Ads or Meta Ads management

  • Advanced analytics dashboard + insights

  • Press releases/media outreach when needed

  • Priority project & campaign support

Add-On Services

Available with any package or à la carte.

  • Blog posts / storytelling articles ($200–$350 each)
  • Grant communications support ($75/hour)
  • Donor or sponsor outreach templates  ($150 each)
  • Analytics deep-dive report ($300)
  • One-time website or SEO tune-up  ($450)
  • Branding & Canva template kits ($350–$700)
  • On-site event support ($500/day)

 

Google Ads Management ($600*/month)

For mission-driven teams who want results, not wasted ad spend.

Includes:

  • Campaign setup or account clean-up
  • Conversion tracking (GA4 + Google Ads)
  • Keyword research & competitive review
  • Ad copywriting & landing page recommendations
  • Weekly optimization
  • Monthly reporting & insights
  • Optional: Add Meta Ads for +$250/month

*$1,200 setup + first month if starting from scratch.

Great for:
Lead generation, program outreach, events, fundraising campaigns, and year-round visibility.

 

Event Marketing (Starting at $1,200* per event)

Promotion, content, and strategy to increase attendance and engagement for your event or launch.

Includes:

  • Event promotion plan (6–12 weeks)
  • 2–3 social media content batches
  • Email marketing sequences (2–4 emails)
  • Event webpage copy or updates
  • Vendor/partner outreach templates
  • Press release + media outreach if needed
  • Ads support available (+$300–$600)
  • On-site event support available (day rate $500)

*Final price depends on timeline & scope.

Great for:
Fundraisers, community events, resource fairs, conferences, donor events, program launches.

Experienced across the platforms many organizations already use, including website builders like WordPress, Squarespace, Shopify, and Wix; design tools such as Canva and Adobe Creative Suite; email and CRM systems including Mailchimp, Constant Contact, Hubspot, and Salesforce; and digital advertising platforms such as Google Ads and Meta Ads. This allows me to step in quickly without added training or overhead.

Say Hello

Have a question, or ready to get started? Say hello. I would love to hear more about your organization and how I can support your goals.

Phone

(916) 335-7171

Email

michelle@mattinglyconsulting.com